First it was water in handy plastic bottles -- for convenience, see. Or snoot-factor if it was "imported" water. Or water with a bit of a fizz. It wasn't long before people -- and I'm one of them -- believed that the water from the tap was icky, and water from a plastic bottle was pure and clean and healthier for you. 'k, skip the water kerfuffles we're getting from the green peeps for a moment.
Soon we had plastic bottles filled with flavored waters. And then it was health water -- water with added vitamins, water with protein. Meal Replacement water. This was getting a little crazy, I thought.
But what really gets me is the ad I just saw for a sports water. Healthy looking young men and women, exercising, hearing that their water has oodles of calories. They express disbelief as they do rapid math and count up how many more steps they have to walk to burn off the calories in their water. The ad asks how many calories my water has.
Ummmmm. None?
<shaking head>
Number of Water calories is directly proportionate to number of brain cells, in their case...